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Informe de la industria de galletas de México 2024: un análisis en profundidad

Informe de la industria galletera de México 2024: un análisis en profundidad

Last Updated on 05/23/2024 by wphy

In the bustling landscape of the Mexican biscuit industry, understanding the numbers is key to unlocking growth and seizing opportunities. From consumption trends to market dynamics, a comprehensive industry analysis can illuminate the path to success for biscuit manufacturers, distributors, and retailers alike.

Únase a nosotros mientras profundizamos en los números que definen la industria de galletas en México, ofreciendo conocimientos valiosos y perspectivas estratégicas para informar sus decisiones comerciales.

Whether you’re a seasoned player or a newcomer to the market, this analysis will provide a holistic view of the industry, empowering you to navigate its complexities with confidence.

What is the current size of the biscuit market in Mexico in terms of revenue and volume?

According to the IndexBox Market Intelligence Platform report, Mexico’s sweet biscuit exports saw growth for the fifth consecutive year in 2023, reaching 452,000 tons, a 3.7% increase. In terms of value, sweet biscuit exports rose significantly to $1.2 billion (IndexBox estimates). From 2013 to 2023, the average annual growth rate in volume to the United States was +11.9%, and in terms of value, the average annual growth rate was +14.4%. In 2023, the price of sweet biscuits was $2,730 per ton (FOB, Mexico), a 2.5% increase from the previous year.

The global biscuits market was valued at USD 104.32 billion in 2023 and is projected to grow from USD 108.75 billion in 2024 to USD 167.69 billion by 2032.

In Latin America, the total sales of biscuits are estimated to reach $25.29 billion by the year 2022.

Please note that these figures primarily focus on export volume and value rather than the total revenue and volume of the domestic market in Mexico. For specific data on the domestic market, further market research reports may be required to obtain detailed information.

Informe de la industria galletera de México 2024: un análisis en profundidad
2024 Biscuit Industry Analysis in Mexico: The Numbers You Need to Know

 

¿Cuáles son las galletas más populares en México?

In Mexico, a diverse array of biscuits lines the shelves, catering to a variety of tastes and preferences. Among the most popular are traditional biscuits like Marias, which are simple, lightly sweetened cookies that serve as a versatile snack or accompaniment to hot beverages. These biscuits, with their delicate texture and buttery flavor, have long been a staple in Mexican households and are favored for their simplicity and comforting taste.

Another beloved biscuit in Mexico is the Galleta de Animalito, or “Animalito cookie,” which is a favorite among children and adults alike. These biscuits are often shaped like animals and are characterized by their crunchy texture and sweet, vanilla flavor. The fun shapes and flavors make them a hit with kids, while their nostalgic appeal resonates with adults who grew up enjoying them.

In recent years, there has been a growing trend towards healthier biscuits in Mexico, driven by consumers’ increasing focus on wellness and nutrition. Biscuits made with whole grains, such as oats or quinoa, have gained popularity, as have biscuits sweetened with natural ingredients like honey or agave syrup. These biscuits offer a healthier alternative to traditional options, appealing to health-conscious consumers looking for guilt-free indulgence.

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Chocolate-flavored biscuits are also highly popular in Mexico, with brands offering a range of options from simple chocolate chip cookies to more elaborate chocolate-covered biscuits. These biscuits are favored for their rich, indulgent flavor and are often enjoyed as a special treat or dessert.

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Modelo

QH-200K 丨 QH-400K 丨 QH-400K 丨 QH-400K 丨 QH-1000K

Capacidad

200 kg / h 丨 400 kg / h 丨 600 kg / h 丨 800 kg / h 丨 1200 kg / h

Longitud de la máquina

3,5 m 丨 3,5 m 丨 5,5 m 丨 5,5 m 丨 6 m

Línea de producción automática de piruletas para la venta - Fábrica de máquinas de dulces
Modelo

QH-150 丨 QH-300 丨 QH-450 丨 QH-600 丨 QH1200

Capacidad de producción (kg / h)

150 丨 300 丨 450 丨 600 丨 1200-2000

Velocidad de depósito (n / min)

30-55

Condiciones de trabajo

Temperatura: 20-25 ° C
Humedad 55%

Comprar máquina para hacer estallar Boba | Línea Boba Popping completamente automática QHP-200
Modelo

QHP-200, QHP-400

Capacidad (kg / hora)

200 kg / h, 400 kg / h

Eléctrico

80kw, 98,8kw

Longitud de la máquina

El 12m, el 14m

Overall, the most popular biscuits in Mexico are those that offer a balance of familiar flavors, nostalgic appeal, and innovative twists. Whether enjoyed with a cup of coffee as a morning pick-me-up or savored as a sweet treat, biscuits play an integral role in Mexican culinary culture, bringing joy and satisfaction to consumers of all ages.

¿Qué bocadillos también están ganando popularidad en México?

In addition to biscuits, several other snacks are experiencing a surge in popularity in Mexico, reflecting evolving consumer preferences and trends. One such snack is dried fruit, which is increasingly being consumed as a healthy and convenient alternative to traditional snacks. Dried mango, pineapple, and papaya are particularly popular choices, offering a naturally sweet and flavorful option for on-the-go snacking.

Nuts and seeds are also gaining popularity in Mexico, thanks to their nutritional benefits and versatility. Almonds, walnuts, and pumpkin seeds are among the most sought-after varieties, prized for their crunchiness and rich flavor. These snacks are often enjoyed on their own or used as ingredients in savory dishes and baked goods.

Informe de la industria galletera de México 2024: un análisis en profundidad

Another snack that is growing in popularity in Mexico is popcorn, which is appreciated for its lightness and versatility. Popcorn is enjoyed in a variety of flavors, ranging from classic butter and salt to more exotic options like chili and lime. Its low-calorie content and satisfying crunch make it a popular choice for health-conscious consumers looking for a guilt-free snack.

Finally, protein bars and energy bars are also seeing increased demand in Mexico, driven by consumers’ interest in convenient, on-the-go snacks that provide sustained energy. These bars come in a variety of flavors and formulations, catering to different dietary preferences and nutritional needs.

Overall, the snack market in Mexico is experiencing a shift towards healthier, more nutritious options, reflecting a broader trend towards wellness and mindful eating. As consumers become more health-conscious, they are seeking out snacks that not only satisfy their cravings but also nourish their bodies, driving growth in these categories.

¿Cuáles son algunas de las mayores amenazas para la industria mexicana de galletas?

The Mexican biscuit industry, like any other, faces a variety of threats that can impact its growth and profitability. Some of the biggest threats include:

  1. Health Concerns: Increasing awareness of health issues, such as obesity and diabetes, can lead consumers to reduce their consumption of biscuits and other sugary snacks. This trend has prompted biscuit manufacturers to innovate and offer healthier options to cater to changing consumer preferences.
  2. Competition: The biscuit market in Mexico is highly competitive, with numerous domestic and international brands vying for market share. Intense competition can lead to price wars and reduced profit margins, particularly for smaller manufacturers.
  3. Changing Consumer Preferences: Consumer preferences are constantly evolving, and biscuit manufacturers must stay ahead of trends to remain competitive. Failure to adapt to changing preferences, such as a shift towards healthier or more natural ingredients, can result in declining sales.
  4. Regulatory Changes: Changes in regulations, such as stricter labeling requirements or taxes on sugary snacks, can impact the biscuit industry. Manufacturers may be required to reformulate their products or face increased costs, affecting their bottom line.
  5. Economic Factors: Economic factors, such as inflation and fluctuations in currency exchange rates, can impact the cost of raw materials and production. This can squeeze profit margins and make it challenging for biscuit manufacturers to maintain competitive prices.
  6. Supply Chain Disruptions: Disruptions in the supply chain, such as natural disasters or political instability, can impact the availability of raw materials and disrupt production. This can lead to delays in product delivery and increased costs for manufacturers.
  7. Environmental Concerns: Increasing awareness of environmental issues, such as plastic pollution, can impact the packaging choices of biscuit manufacturers. Switching to more sustainable packaging options can increase production costs, affecting profitability.
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Overall, the Mexican biscuit industry faces a range of threats that require manufacturers to stay vigilant and adapt to changing market conditions to remain competitive.

Informe de la industria galletera de México 2024: un análisis en profundidad

 

¿Qué oportunidades de crecimiento existen en los próximos años?

Despite the challenges, several opportunities exist for growth in the Mexican biscuit industry in the coming years:

  1. Healthier Alternatives: There is a growing demand for healthier biscuit options, driven by increasing health consciousness among consumers. Manufacturers can capitalize on this trend by developing and marketing biscuits that are low in sugar, fat, and calories, as well as those made with natural and organic ingredients.
  2. Innovation in Flavors and Varieties: Consumers are increasingly seeking unique and exotic flavors in their snacks. Biscuit manufacturers can innovate by introducing new flavors and varieties that cater to these changing preferences, such as biscuits flavored with spices or fruits commonly used in Mexican cuisine.
  3. Convenience and Portability: With busy lifestyles becoming the norm, there is a growing demand for snacks that are convenient and easy to consume on-the-go. Manufacturers can capitalize on this trend by offering biscuits in convenient packaging formats, such as single-serve packs or resealable pouches.
  4. Expansion of Distribution Channels: The rise of e-commerce has opened up new opportunities for biscuit manufacturers to reach consumers. By expanding their distribution channels to include online platforms, manufacturers can tap into a wider market and increase their sales potential.
  5. Targeting Niche Markets: There are several niche markets within the biscuit industry that present opportunities for growth. For example, there is a growing demand for gluten-free and vegan biscuits, as well as biscuits targeted at specific age groups, such as children or seniors.
  6. Partnerships and Collaborations: Collaborating with other companies or brands can help biscuit manufacturers expand their reach and tap into new markets. For example, partnering with a popular coffee chain to offer biscuits as a snack option can help increase brand visibility and attract new customers.
  7. Export Opportunities: Mexico’s proximity to the United States and other Latin American countries presents export opportunities for biscuit manufacturers. By exporting their products, manufacturers can tap into larger markets and increase their revenue potential.

Overall, the Mexican biscuit industry has several opportunities for growth in the coming years, provided manufacturers are willing to innovate and adapt to changing consumer preferences and market trends.

Informe de la industria galletera de México 2024: un análisis en profundidad

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Modelo

QH-280 丨 QH-400 丨 QH-600 丨 QH-800 丨 QH-1000 丨 QH-1200

Capacidad de producción (kg / h)

100 丨 250 丨 500 丨 750 丨 1000 丨 1250

Longitud total (mm)

29600 丨 64500 丨 85500 丨 92500 丨 125000 丨 125000

Temperatura de horneado (℃)

190-240 丨 190-240 丨 190-240 丨 190-240 丨 190-240 丨 190-240

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Espesor de la hoja

Ajustable

Potencia (kW)

1.22

Velocidad (m / min)

1,2-1,9 m / minuto

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Modelo

QH-600B 丨 QH-800B 丨 QH-1000B 丨 QH-1200B 丨 QH-1500B

Dimensión

640 丨 840 丨 1040 丨 1240 丨 1540

Potencia (kw)

2,6 丨 3,0 丨 4,0 丨 6,0 丨 8,0

Especificaciones de corte de rollos

200 * 630 丨 200 * 830 丨 200 * 1030 丨 200 * 1230 丨 200 * 1530

Peso (t)

1,8 丨 2,0 丨 2,2 丨 2,5 丨 3,0

Temperatura de trabajo

0 ~ 50 ° C

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Modelo

QH1500 丨 QH1200 丨 QH1000 丨 QH600 丨 QH400

Ancho laminado (mm)

1500 丨 1200 丨 1000 丨 600 丨 400

Capas laminadas

4-12

Espesor de la tableta

QH1200 丨 QH1000 丨 QH600: 0-10

Energía

4.55

Peso (t)

QH1200: 8 丨 QH1000: 7,5 丨 QH600Q: 7,0

Talla M)

2,0 * 25 * 1,6 丨 2,0 * 2,2 * 1,6 丨 2,0 * 2,0 * 1,6 丨 2,0 * 1,6 * 1,6 丨 2,0 * 1,0 * 1,5

Temperatura

0-50 grados

What are the distribution channels used for biscuits in Mexico, and how are they evolving?

In Mexico, biscuits are distributed through a variety of channels, each serving a different segment of the market. Some of the key distribution channels for biscuits in Mexico include:

  1. Traditional Retail: Traditional retail channels, such as supermarkets, convenience stores, and independent grocers, remain the primary distribution channel for biscuits in Mexico. These outlets offer a wide range of biscuit brands and varieties, catering to diverse consumer preferences.
  2. Modern Retail: Modern retail formats, such as hypermarkets and large retail chains, are also important distribution channels for biscuits in Mexico. These outlets offer a wide selection of biscuits from both domestic and international brands, often at competitive prices.
  3. Online Retail: The rise of e-commerce has opened up new distribution opportunities for biscuit manufacturers in Mexico. Online retailers and e-commerce platforms allow manufacturers to reach consumers directly, bypassing traditional retail channels and expanding their market reach.
  4. Foodservice: The foodservice sector, including restaurants, cafes, and hotels, is another important distribution channel for biscuits in Mexico. Biscuits are often served as snacks or accompaniments to beverages in these establishments, creating opportunities for manufacturers to partner with foodservice providers.
  5. Direct Sales: Some biscuit manufacturers in Mexico use direct sales channels, such as door-to-door sales or direct marketing, to reach consumers. This approach allows manufacturers to build direct relationships with customers and tailor their offerings to meet specific needs.
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The distribution landscape for biscuits in Mexico is evolving rapidly, driven by changing consumer preferences and the rise of digital technologies. E-commerce, in particular, is expected to play a larger role in the distribution of biscuits in Mexico, as more consumers turn to online shopping for convenience and variety. Additionally, manufacturers are increasingly using data analytics and technology to optimize their distribution networks, ensuring that biscuits reach consumers in a timely and cost-effective manner.

How are pricing strategies impacting the sales of biscuits in Mexico?

Pricing strategies play a significant role in impacting the sales of biscuits in Mexico, influencing consumer purchasing decisions and market dynamics. Several key factors contribute to how pricing strategies impact biscuit sales in the country:

  1. Price Sensitivity: Mexican consumers are price-sensitive, particularly in the context of economic fluctuations and income disparities. As such, pricing strategies that offer value for money, such as competitive pricing or discounts, can drive sales volume, especially for everyday biscuits consumed by a wide range of consumers.
  2. Brand Perception: Premium pricing strategies can be effective for established brands that are perceived to offer higher quality or unique attributes. These brands often target niche markets or specific consumer segments that are willing to pay a premium for perceived value.
  3. Promotions and Discounts: Promotional pricing, such as buy-one-get-one-free offers or price discounts, can stimulate sales by creating a sense of urgency and encouraging trial purchases. These strategies are often used during festive seasons or to clear excess inventory.
  4. Packaging and Presentation: Pricing strategies are closely linked to packaging and presentation, with premium packaging often associated with higher pricing. Eye-catching packaging and presentation can create a perception of value and influence purchasing decisions.
  5. Elasticity of Demand: Pricing elasticity, or the responsiveness of demand to changes in price, plays a crucial role in determining the impact of pricing strategies on sales. Biscuits with high price elasticity may experience significant changes in demand in response to price changes, while those with low price elasticity may see more stable demand.
  6. Competitive Landscape: Pricing strategies are also influenced by the competitive landscape, with manufacturers and retailers adjusting prices to remain competitive. Price wars can occur, leading to lower prices and thinner profit margins.
  7. Cost Considerations: Pricing strategies must also take into account production costs, including raw materials, labor, and overheads. Profit margins must be balanced with competitive pricing to ensure sustainability.

Overall, pricing strategies can have a profound impact on the sales of biscuits in Mexico, influencing consumer behavior, market positioning, and profitability. Manufacturers and retailers must carefully consider their pricing strategies to maximize sales and maintain competitiveness in the market.

Conclusión

The biscuit industry in Mexico is expected to continue growing steadily in the coming years.

Se espera que el aumento en el consumo de bocadillos impulse el crecimiento, mientras que se espera que la creciente popularidad de los productos de salud y bienestar conduzca al desarrollo de nuevos productos.

Estas tendencias crean varias oportunidades de expansión y crecimiento en la industria mexicana de galletas.

Además, el gobierno mexicano ha expresado interés en diversificar su producción agrícola.

Se espera que esto conduzca a un aumento en la producción de productos de alto valor y alta calidad.

También existe un creciente interés por los productos locales entre la población mexicana.

Estas tendencias tienen el potencial de transformar significativamente la industria mexicana de galletas.

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    Máquina automática para fabricar perlas Konjac para ventas - Proveedor y fabricante
    Modelo

    QH-200K 丨 QH-400K 丨 QH-400K 丨 QH-400K 丨 QH-1000K

    Capacidad

    200 kg / h 丨 400 kg / h 丨 600 kg / h 丨 800 kg / h 丨 1200 kg / h

    Longitud de la máquina

    3,5 m 丨 3,5 m 丨 5,5 m 丨 5,5 m 丨 6 m

    Línea de producción automática de piruletas para la venta - Fábrica de máquinas de dulces
    Modelo

    QH-150 丨 QH-300 丨 QH-450 丨 QH-600 丨 QH1200

    Capacidad de producción (kg / h)

    150 丨 300 丨 450 丨 600 丨 1200-2000

    Velocidad de depósito (n / min)

    30-55

    Condiciones de trabajo

    Temperatura: 20-25 ° C
    Humedad 55%

    Compre la línea de producción automática de galletas - Máquina industrial de galletas
    Modelo

    QH-280 丨 QH-400 丨 QH-600 丨 QH-800 丨 QH-1000 丨 QH-1200

    Capacidad de producción (kg / h)

    100 丨 250 丨 500 丨 750 丨 1000 丨 1250

    Longitud total (mm)

    29600 丨 64500 丨 85500 丨 92500 丨 125000 丨 125000

    Temperatura de horneado (℃)

    190-240 丨 190-240 丨 190-240 丨 190-240 丨 190-240 丨 190-240

    Compre el alimentador de masa para la fábrica de galletas Hard Biscuit Cracker
    Espesor de la hoja

    Ajustable

    Potencia (kW)

    1.22

    Velocidad (m / min)

    1,2-1,9 m / minuto

    Comprar máquina para hacer estallar Boba | Línea Boba Popping completamente automática QHP-200
    Modelo

    QHP-200, QHP-400

    Capacidad (kg / hora)

    200 kg / h, 400 kg / h

    Eléctrico

    80kw, 98,8kw

    Longitud de la máquina

    El 12m, el 14m

    Máquina de gominolas de CBD y comprar equipos de fabricación de dulces industriales comerciales
    Modelo

    QHG-40

    Capacidad (kg / hora)

    40 kg-50 kg / h

    Velocidad de depósito (veces / min)

    15-45

    Longitud de la máquina

    4m

    Energía

    6kw

    Aire acondicionado

    3PH

    Mezclador de masa de doble hoja (vertical) para la venta - Fábrica y proveedor
    Modo

    QH-30 丨 QH-40 丨 QH-60 丨 QH-80 丨 QH-120 丨 QH-240

    Energía

    0.85 / 1.1kw / hr 丨 0.85 / 1.5kw / hr 丨 1.5 / 2.4 kw / hr 丨 2.2 / 3.3 kw / hr 丨 3 / 4.5 kw / hr 丨 4 / 7.5 kw / hr

    Velocidad de mezcla

    123 / 185r / min 丨 114/230 r / min 丨 115/230 r / min 丨 125/250 r / min 丨 125/250 r / min 丨 125/250 r / min

    Velocidad del tazón

    12/24 r / min 丨 12/24 r / min 丨 10/20 r / min 丨 10/20 r / min 丨 10/20 r / min 丨 10/20 r / min

    Capacidad del cuenco

    34L 丨 48L 丨 68L 丨 84L 丨 122L 丨 240L

    Dimensión

    750 * 430 * 990 丨 920 * 510 * 1050 丨 950 * 550 * 1100 丨 1050 * 600 * 1150 丨 1200 * 690 * 1330 丨 1300 * 880 * 1580

    Bandeja de secado de goma para la venta de fábrica y fabricante
    Material

    PE + PP

    Tamaño

    800 * 600 * 70 mm

    Peso

    2,5 kg

    Volumen

    2-3 kg

    Tipo de flecha

    Color del borde

    Color Pequeña

    Anchura máxima

    Productos

    es_MXEspañol de México